These days we are all looking for viable solutions that will get our brand and message seen. We spent countless dollars on social media, direct marketing and other alternatives, just to get a ROI that in many cases is...well... less then desirable.
Don’t get me wrong. Every business is different, but if you have the opportunity to get your message 30,000 and 70,000 impressions a day, you may want rethink your brand strategy.
Sound like another social media ad?
I’m talking about Movable Media
Imagine providing your prospects a chance to see your message 82 hours a year. In some areas such as the beltway, you’re getting over 200,000 views of who you are, how you can help and how to get a hold of you each and every day. Today, the average American travels over 300 miles each week, wouldn’t it be a good idea to capitalize on that, and show of your brand in a way that is artistic, high-energy and just down-right fun?
According to the Outdoor Advertising Association of America:
Vehicle graphics can reach an astounding 95 percent of Americans. This statistic clearly indicates the effectiveness of "moveable media." Compared to traditional advertising, such as television commercials, radio spots, print ads and billboards, vehicle graphics offer an unprecedented opportunity for businesses to take their messages to previously-inaccessible audiences.
Hell, this guy knows:
If your downtown, you may have seen The Kush Gods sporting their two beautifully wrapped Mercedes and Mercedes SUV, offering free pot brownies “for a small donation”. Who can miss this?
Now, although the law is still a bit "on the fence" regarding their practices, the brand is well represented and everywhere they go, they get noticed. I can't suggest wrapping your car in marijuana, or any other illegal substance, but please take notice of genius brand marketing in action using a well designed and very well done vehicle wrap. (PROPS)
Brand it Right
Let’s face it. Consumers are getting more and more sophisticated. According to recent survey:
- Brands that appear on vehicle graphics are 15 times likelier to be recalled by consumers
- 92 percent of respondents claim to actually read the copy on fleet graphics
- 30 percent make buying decisions based on mobile advertisements on vehicles
Emotional influence is a key factor when using this type of marketing making it very powerful. The use of images allows you to get personal. Images bring to mind feelings, and if you know anything about marketing feelings are everything. Make a prospect feel good, happy, excited, comfortable or get them to laugh, and you’ve just turned that prospect into a new client.
If your still not convinced, ask this guy how his Movable Marketing Strategy is working for him.
First time I saw this ad by F.H. Furr I almost slammed on my brakes! I was like, “Who is the crazy man!?” and then I saw the name, and I haven’t forgotten it since.
If you’re in the service or transportation industry this is a great way for you to gain exposure all over the region. Vehicle wraps aren’t for everyone though. It’s all about being sensible with your marketing dollars. Let me know if you’re interested in these or other printed marketing material. I have connections in multiple fields and would love to sit down and discuss how we can best meet your needs.
Patrick Cox has been working in the marketing industry for well over 25 years and has a firm understanding of both traditional and digital marketing solutions. Feel free to email him at firstname.lastname@example.org or call him up at 703-870-4117.
*Although we could certainly handle any of the work in these images , the Cover image was found on http://www.dpccars.com/gallery/index.php/Creative-Car-Wraps/Creative-Car-Wraps-01