Local SEO and Directory Assistance
Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is a term heard a lot when talking about websites and brand identity. It is an essential aspect of a strong online identity and we take it very seriously. That said, there is a lot of bologna out their regarding SEO and how to get it working for you. Especially when it regards local, small business.
Now, I do not claim to be an SEO expert or guru, in fact if someone tells you they are and they don’t actually work for Google, I would ask them where they gained they’re vast knowledge and experience. There are over 200 “Ranking Factors” Google looks at for SEO. For local, small business it would be very expensive to ensure your hitting all 200 factors, so what we do is:
Analyze your competition to determine what they are doing.
Create a keyword strategy that includes 1-3 words per page.
Set you up on over 100 search engines, business directories, maps and more including a Google My Business Listing that we update as part of your Digital Brand Identity Package.
Get people to visit and stay on your website using social media, backlinks, infographics, and blogging.
Keep your content fresh with a blog, visually appealing content and video.
By doing these things we will get your site off to a great start and improve it’s ranking over time. No one launches a site at the top of Googles first page.
Slay the local SEO Monster
Local SEO is much different then SEO for National brands and should take into account off-site SEO tactics. We will focus on a strong link building strategy and partner with other local business in your industry to work together and share each others content.
Social media will also play a huge role. We focus on 2 or 3 social media sites including Facebook, Pinterest and most likely Instagram to build your brand and relationships with potential customers.
Additional content creation such as blogging and adding video and photos to your website is essential as well. By creating branded video, social media posts and branded Infographics to share around the web, we will provide folks in your industry a way to share your content and link back to your site.
Google My Business
“Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.” (Google My Business)
Your Google My Business page should be updated weekly with new images and reviews. We will help encourage people to review your products and services while keeping your GMB listing fresh and eye-catching.
The work you do in the community can also help your business. We will help you develop key relationships with a local cause and create ways to help one another.
By partnering with a cause, you are doing good in the community and they will remember that when they need your help.